Persuasive Games

Persuasive games are different then your ordinary game in the fact that they are games that help advocacy groups and lifestyle brands communicate their products and ideas through video games. These games will market a specific product, brand, or idea to a consumer which I think is a revolutionary concept. For example, I was looking at a few of the games and I saw that CNN had numerous games featured on the site such as Campaign Rush, Planet in Peril: Animal Rescue, and Presidential Pong. Also, car manufacturers such as Chrysler and Jeep both have games to show off features of their new cars.  I like to think of a lot of video games as mindless garbage but games that are actually serving a purpose whether it’s advertising a new product or promoting a cause, this could be a good market. Not everyone likes to do comprehensive reading so this enables people to gain information while being entertained.